Coordinate trade-fair preparation, localised content, on-site support and post-event lead conversion. Pre-show positioning, on-site capture and post-event follow-up form one commercial loop instead of an isolated event.
Local German team · Chinese, German and EnglishPartner for European market entry and local operations
Initial consultation →04 · Sales & Growth / 10
Trade Fairs & Brand Localisation
Convert trade-fair investment into followable customer opportunities
Coordinate trade-fair preparation, localised content, on-site support and post-event lead conversion.
FocusGerman and European trade fairs
Core scopeContent, on-site support and conversion
Main outputEvent plan and lead follow-up
Businesses building European marketplace or B2B channels
Brands needing localised content and customer outreach
Teams using European trade fairs to generate qualified leads
Management validating channels, customers and pricing
WORK SCOPE
Workstreams configured around the current project stage
Trade-fair planning and applications
Select fairs around customers and budget; coordinate applications, stand suppliers and project timing.
Fair selection, application checklist and milestone planExhibits and on-site execution
Coordinate exhibit logistics, appointments, interpreting and reception; capture leads for post-event follow-up.
Exhibit and on-site checklist with lead recordsBrand and digital marketing
Align positioning, websites and digital-channel content around European customer needs.
Brand communication direction and digital activity planContent and visual localisation
Coordinate company and product copy, photography and sales materials for consistent language and presentation.
Localised content register and visual-asset handoverWhat the client receives
- 01Event objective and milestone plan
- 02Stand, material and logistics checklist
- 03Localised content and sales script
- 04Lead record and post-event conversion plan
What to prepare
- 01Product, pricing and target-customer information
- 02Brand content, cases and sales materials
- 03Existing channel, distributor and customer feedback
- 04Commercial targets, budget and internal ownership
DELIVERY PATH
From baseline review to handover and maintenance
Define market, customer and channel objectives
Prepare localised content and sales tools
Launch channel, outreach or event activity
Track data, feedback and opportunity stages
Review and scale effective channels
PROFESSIONAL BOUNDARIES
Clear ownership keeps the project moving
Puzhi coordinates
Puzhi structures requirements, organises information, coordinates delivery parties and tracks milestones through one accountable work path.
Client provides
The client provides complete and accurate entity, product, transaction and operating information and confirms decisions, authorisations and budgets on time.
Licensed specialists decide
Matters requiring statutory authority or independent professional judgement remain with the relevant tax adviser, lawyer, notary, laboratory, certification body or other authorised institution.
PROFESSIONAL BOUNDARIES：Venue, stand construction, transport and other external supplier charges are confirmed separately for each event. Scope, required materials, milestones and third-party fees are confirmed before the project begins.